Hello

The benefit of hindsight, after leading finance functions in growth businesses across multiple sectors and jurisdictions is the advantage of knowing what lies ahead for the business. 

 

The movement from lifestyle to scaling your opportunity is a mindset shift. It is the realisation that finance is a critical strategic driver, not just book-keeping.  A boot-strapped business rarely has enough money to hire the right CFO. If you manage to raise the funds, you are not prepared for investing them wisely, which is where many fall over. It happens a lot. Too many founders commit the error of thinking finance to be just about counting and fund raising. It is not.

 

If you are attempting to bridge from a brilliant idea to a profit-generating machine growing at a pace, it pays to know what to do, when, and in which order. Knowing where the bear traps are and how to avoid them is something you can’t know first time around. You need an experienced guide at your strategy table to help you make the right calls and offer timely advice according to your growth stage. I enjoy helping founders, CEO's, and C-Suite teams make the leap with confidence, using leading KPIs and forecasting inside a clear financial strategy that makes your new future more than a dream.

 

If any of this resonates with you, and your scale-up is ambitious, we could be a good match.